In-car commerce or the ‘car as a marketplace’ concept promises to profoundly transform the universe of transactions, enabling us to reserve, order and buy everything within an enroute journey.

Connected car commerce is a USD 230 billion opportunity. In the US only, 135 million people spend 51 minutes in their cars, commuting to work, and 73% of them connect to the internet while driving. In addition, 64.9% of commuters choose ...